According to PayNXT360, social commerce market in United Kingdom is expected to grow by 16.5% on annual basis to reach US$35,606.1 million in 2026. The social commerce market in the country experienc...
According to PayNXT360, social commerce market in United Kingdom is expected to grow by 16.5% on annual basis to reach US$35,606.1 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 16.9%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 15.5% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 30,557.5 million to approximately USD 73,067.0 million. Key Trends and Drivers Expand creator commerce through YouTube’s new UK affiliate channel. • YouTube launched its Shopping Affiliate Programme in the UK on 23 July 2026, supported by Awin, with retailers including M&S, Currys, Next, Debenhams and Boots. Eligible creators can tag products within videos, extending UK creator commerce beyond sponsored recommendations and description links into a more structured, measurable sales channel. The recent change is the availability of an integrated UK affiliate programme that connects established retail catalogues with creator content. • YouTube reported that UK watch time for shopping-related content increased in 2025. The programme gives retailers a way to monetise this existing viewing behaviour while measuring creators' contributions to sales. For creators, affiliate earnings add another revenue source; for participating retailers, Awin provides infrastructure through which existing affiliate relationships can extend into video shopping. • This trend is likely to intensify as retailer participation expands. The analyst's expectation is that UK brands will increasingly compare creators on attributable purchases alongside audience reach while allocating social commerce spending across multiple platforms. Product demonstrations, tutorials and reviews could become more persistent sources of affiliate sales. Build social storefronts around established retail operations. • Established UK retailers are connecting social selling with merchandising and fulfilment operations. On 24 September 2026, Boots announced a TikTok Shop debut scheduled for 28 September, initially featuring selected No. 7 ranges and a launch livestream. THG Ingenuity’s involvement covers shop setup, live shopping and fulfilment, illustrating a more operationally integrated approach to social commerce. • Boots identified existing beauty and skincare discovery within TikTok’s creator communities as a reason to enter the channel. Selling directly through its storefront brings discovery closer to purchase and gives customers greater certainty about the seller. Combining content operations with fulfilment also addresses the practical requirements of turning social engagement into completed orders. • The analyst expectation is that this model will intensify selectively, beginning with curated ranges suited to demonstration and creator recommendations. Boots’ stated intention to add further products supports that direction. Competition should increasingly depend on assortment, content execution and dependable order delivery, giving specialist commerce and fulfilment providers a larger supporting role. Develop live auctions around specialist buying communities. • UK live commerce is becoming more specialised in sneakers, trading cards and collectables. In a September 2026 interview, TikTok Shop’s UK head reported that live auctions accounted for around 40% of its collectables sales. The meaningful development is the growing role of bidding and scarce inventory within live commerce, extending the format beyond product demonstrations and promotional broadcasts. • Enthusiast buyers value opportunities to inspect products, question sellers and compete for limited items during the same session. Platforms are also investing in audience acquisition: eBay’s March 2026 announcement linked the expansion of eBay Live in the UK to its Saturday Night Live UK partnership, spanning television, on-demand viewing and social content. This adds distribution support to community-based selling. • Live auctions are likely to intensify within specialist categories rather than expand uniformly across retail. Analysts expect that knowledgeable hosts, access to desirable inventory, and repeat audiences will become increasingly strong competitive advantages. Sellers may increasingly organise recurring broadcasts around particular collecting interests, making community retention as important as attracting first-time viewers. Strengthen creator oversight as enforcement reaches live selling. • Recent UK developments make creator oversight a more immediate operating issue. In May 2026, the City of London Police reported a warehouse operation targeting alleged counterfeit sales through TikTok livestreams, with six people arrested and subsequently released under investigation. Separately, the ASA’s February 2026 findings highlighted the continuing difficulty of recognising influencer advertising. These developments concern enforcement and evidence of consumer confusion, and advertising disclosure requirements already existed. • Commercial recommendations increasingly resemble ordinary social content, while algorithms expose shoppers to unfamiliar creators. The ASA found that clear, upfront labels help audiences identify advertising. The police investigation also identified a commission arrangement rewarding influencers for livestream sales, demonstrating why sales incentives need to be accompanied by checks on product provenance and promotional claims. • Scrutiny is likely to intensify the ASA, which explicitly intends to use its findings to guide training and targeted action. The analyst expectation is that retailers and platforms will place greater weight on creator screening, disclosure monitoring and authenticity checks. These requirements could raise operating expenses while strengthening the position of sellers able to demonstrate trustworthy sourcing and accountable promotion. Competitive Landscape Over the next 2–4 years, competition is likely to intensify before any broad consolidation. YouTube gives established retailers another creator-sales route, while funded specialists can differentiate through seller tools and community retention. The analyst expectation is that retailers will use multiple platforms, allocating resources according to attributable sales, production costs and fulfilment performance. Scale alone will not ensure seller loyalty. Current State of the Market • Competition is intensifying across creator affiliates, shoppable video and live auctions. TikTok Shop faces broader competition for retailer catalogues and creator participation following YouTube’s July 2026 UK Shopping Affiliate launch. Meanwhile, specialist live-commerce platforms compete through seller communities and interactive selling. The competitive divide increasingly concerns who controls product discovery, creator monetisation and repeat purchasing. Key Players and New Entrants • TikTok Shop and YouTube compete alongside live-selling platforms including eBay Live, Whatnot and London-based Tilt. Retail participants include QVC, Boots, M&S and Currys. Awin supports YouTube’s affiliate infrastructure, while THG Commerce and THG Fulfil support Boots’ social storefront and order delivery. These providers increasingly influence retailers’ ability to operate across platforms without building every capability internally. Recent Launches, Partnerships, Mergers, and Acquisitions • June 2026 brought two competitive investments: QVC UK opened dedicated social-commerce studios in London, strengthening its live-production capabilities; Tilt secured funding with Vinted Ventures joining as a strategic investor. The latter was an investment, not an acquisition. Tilt intends to expand its seller base and AI tools, increasing competitive pressure around listing efficiency and seller recruitment. This report provides a detailed data-centric analysis of the social commerce sector in United Kingdom, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides a detailed data-driven analysis of the social commerce market in United Kingdom, covering market size and growth dynamics for 2022–2031. It examines ecommerce and social commerce performance indicators, key player market shares, and social commerce segmentation by location, product categories, end use segment, device, cities, payment method, platforms, contents, and consumer demographics and behaviour. United Kingdom Ecommerce Industry Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume United Kingdom Social Commerce Market Size and Growth Dynamics -- Gross Merchandise Value -- Average Value per Transaction -- Transaction Volume -- Market Share Analysis by Key Players -- Competitive Landscape United Kingdom Social Commerce Market Size and Forecast by Location -- Market Share by Location -- Cross-Border -- Domestic United Kingdom Social Commerce Market Size and Forecast by Product Categories -- Market Share by Product Categories -- Clothing & Footwear -- Beauty and Personal Care -- Food & Grocery -- Appliances and Electronics -- Home Improvement -- Travel -- Accommodation United Kingdom Social Commerce Market Size and Forecast by End Use Segment -- Market Share by End Use Segment -- B2C Segment -- B2B Segment -- C2C Segment United Kingdom Social Commerce Market Size and Forecast by End Use Device -- Market Share by End Use Device -- Mobile -- Desktop United Kingdom Social Commerce Market Size and Forecast by Cities -- Market Share by Cities -- Tier-1 Cities -- Tier-2 Cities -- Tier-3 Cities United Kingdom Social Commerce Market Size and Forecast by Payment Method -- Market Share by Payment Method -- Credit Card -- Debit Card -- Bank Transfer -- Prepaid Card -- Digital & Mobile Wallet -- Other Digital Payment -- Cash United Kingdom Social Commerce Market Size and Forecast by Platforms -- Market Share by Platforms -- Video Commerce (Live Stream + Prerecorded) -- Social Network-Led Commerce -- Social Reselling -- Group Buying -- Product Review Platforms United Kingdom Social Commerce Market Size and Forecast by Contents -- Market Share by Contents -- Live Streamers -- Gaming Streamers -- Reels -- Influencers -- Stories United Kingdom Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour -- Spend Share by Age Group -- Gen Z (15–27) -- Millennials (28–44) -- Gen X (45–60) -- Baby Boomers (60+) -- Share by Income Level -- Share by Gender -- Analysis by Consumer Purchase Behaviour
• Comprehensive Market Intelligence: Develop a detailed understanding of the social commerce landscape inusing key market indicators, including gross merchandise value, average value per transaction, transaction volume, and key player market shares. • Granular Market Segmentation: Analyse the social commerce market through detailed segmentation by location, product categories, B2C/B2B/C2C segments, devices, city tiers, payment methods, platforms, and content types. Assess opportunities across cross-border and domestic commerce, video commerce, social network-led commerce, social reselling, group buying, and product review platforms. • Market Performance and Competitive Benchmarking: Assess competitive positioning through key player market shares and evaluate GMV trends across social commerce segments. Compare market contributions across product categories, platforms, content types, devices, locations, city tiers, and payment methods to support market prioritisation and strategic planning. • Consumer Demographics and Purchase Behaviour: Understand social commerce spending across Gen Z, Millennials, Gen X, and Baby Boomers, alongside market shares by income level and gender. Examine consumer purchase behaviour to inform audience targeting, product positioning, and engagement strategies. • Data-Driven Forecasts and KPI Tracking: Access historical estimates and forecasts covering 2022–2031, providing visibility into ecommerce and social commerce GMV, transaction volumes, and average value per transaction. Track segment-level GMV trends alongside market share analysis across the report’s segmentation framework. • Decision-Ready Databook Format: Access a structured, analytics-friendly databook supporting market sizing, financial modelling, benchmarking, and forecasting. Enable social commerce platforms, consumer brands, retailers, payment providers, technology firms, and investors to conduct evidence-based market assessments and strategic planning.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. United Kingdom Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 United Kingdom Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 United Kingdom Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. United Kingdom Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 United Kingdom Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 United Kingdom Social Commerce – Transaction Volume Trend Analysis, 2022-2031 4. United Kingdom Social Commerce Competitive Landscape, 2025 4.1 United Kingdom Social Commerce Market Share Analysis by Key Players, 2025 4.2 Company Profile 1: Facebook 4.3 Company Profile 2: TikTok 4.4 Company Profile 3: Instagram 4.5 Company Profile 4: YouTube 5. United Kingdom Social Commerce Market Size and Forecast by Location 5.1 United Kingdom Social Commerce Market Share by Location (%), 2022-2031 5.2 United Kingdom Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 United Kingdom Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 6. United Kingdom Social Commerce Market Size and Forecast by Product Categories 6.1 United Kingdom Social Commerce Market Share by Product Categories (%), 2025 6.2 United Kingdom Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 United Kingdom Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 United Kingdom Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 6.5 United Kingdom Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 6.6 United Kingdom Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 6.7 United Kingdom Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 6.8 United Kingdom Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 7. United Kingdom Social Commerce Market Size and Forecast by End Use Segment 7.1 United Kingdom Social Commerce Market Share by End Use Segment (%), 2025 7.2 United Kingdom Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 United Kingdom Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7.4 United Kingdom Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 8. United Kingdom Social Commerce Market Size and Forecast by End Use Device 8.1 United Kingdom Social Commerce Market Share by End Use Device (%), 2022-2031 8.2 United Kingdom Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 United Kingdom Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 9. United Kingdom Social Commerce Market Size and Forecast by Cities 9.1 United Kingdom Social Commerce Market Share by Cities (%), 2025 9.2 United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 10. United Kingdom Social Commerce Market Size and Forecast by Payment Method 10.1 United Kingdom Social Commerce Market Share by Payment Method (%), 2025 10.2 United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 10.7 United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 10.8 United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 11. United Kingdom Social Commerce Market Size and Forecast by Platforms 11.1 United Kingdom Social Commerce Market Share by Platforms Method (%), 2025 11.2 United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 12. United Kingdom Social Commerce Market Size and Forecast by Contents 12.1 United Kingdom Social Commerce Market Share by Contents (%), 2025 12.2 United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 13. United Kingdom Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 13.1 United Kingdom Social Commerce by Spend Share by Age Group, 2025 13.2 United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 13.3 United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 13.4 United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 13.5 United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 13.6 United Kingdom Social Commerce Share by Income Level, 2025 13.7 United Kingdom Social Commerce Share by Gender, 2025 13.8 United Kingdom Social Commerce Analysis by Consumer Purchase Behaviour, 2025 14. Further Reading 14.1 About PayNXT360 14.2 Related Research
Table 1: United Kingdom Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: United Kingdom Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: United Kingdom Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: United Kingdom Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: United Kingdom Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: United Kingdom Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: United Kingdom Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: United Kingdom Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: United Kingdom Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: United Kingdom Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: United Kingdom Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: United Kingdom Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: United Kingdom Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: United Kingdom Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: United Kingdom Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: United Kingdom Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: United Kingdom Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: United Kingdom Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: United Kingdom Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: United Kingdom Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: United Kingdom Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: United Kingdom Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: United Kingdom Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: United Kingdom Social Commerce Market Share by Location (%), 2022-2031 Figure 10: United Kingdom Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: United Kingdom Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: United Kingdom Social Commerce Market Share by Product Categories (%), 2025 Figure 13: United Kingdom Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: United Kingdom Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: United Kingdom Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: United Kingdom Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: United Kingdom Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: United Kingdom Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: United Kingdom Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: United Kingdom Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: United Kingdom Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: United Kingdom Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: United Kingdom Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: United Kingdom Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: United Kingdom Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: United Kingdom Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: United Kingdom Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: United Kingdom Social Commerce Market Share by Payment Method (%), 2025 Figure 32: United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: United Kingdom Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: United Kingdom Social Commerce Market Share by Contents (%), 2025 Figure 46: United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: United Kingdom Social Commerce by Share by Age Group (%), 2025 Figure 52: United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: United Kingdom Social Commerce Share by Income Level (%), 2025 Figure 57: United Kingdom Social Commerce Share by Gender (%), 2025 Figure 58: United Kingdom Social Commerce Analysis by Consumer Purchase Behaviour, 2025
Contact us on live chat or fill out a form with your enquiry
