According to PayNXT360, social commerce market in United Kingdom is expected to grow by 22.7% on annual basis to reach US$49,213.7 million in 2026. The social commerce market in the country experienc...
According to PayNXT360, social commerce market in United Kingdom is expected to grow by 22.7% on annual basis to reach US$49,213.7 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 27.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 16.2% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 40,123.1 million to approximately USD 104,449.8 million. Key trends and drivers 1. Move checkout into content, not away from it • In the United Kingdom, social commerce is moving from a referral model to a transaction model. The clearest signal is TikTok Shop’s role in enabling discovery, evaluation, and purchase within a single flow through shoppable videos, LIVE sessions, and in-app shopping. UK retailers are responding by placing real inventory inside social environments: M&S has launched a TikTok Shop pilot with shoppable creator content and LIVE beauty demos, while John Lewis is now trialling sales on TikTok Shop for beauty products and gifts. • The driver is structural. UK retail is already deeply digital, and online spending remains a major part of consumer spending behaviour. At the same time, BRC commentary shows that online non-food sales are outpacing in-store sales, and that social commerce is affecting demand for some physical retail locations. Ofcom’s latest work also shows that TikTok remains especially strong among younger UK adults, while YouTube continues to have a very broad reach, meaning product discovery increasingly happens within content platforms rather than only through search or retailer websites. • More UK retailers will treat social platforms as a transaction layer, not just a marketing channel. The practical result should be more native checkout, more product tagging within videos, and tighter coordination among content, commerce, and merchandising teams. In the UK, this will be most visible in categories where product demonstration matters, such as beauty, fashion, gifting, and home. 2. Make live shopping a repeatable retail format • Live shopping in the UK is moving beyond one-off experiments and becoming a more repeatable operating format. TikTok Shop’s recent UK activity shows this clearly: its summer sale was built around LIVE sessions from brands such as Shark UK, NinjaUK, Garnier, Zalando, Crocs, and PLouise, and Black Friday activity featured brands including M&S, Samsung, Clarks, Sainsbury’s, and QVC UK. The UK is also seeing imported live-commerce formats adapted locally, such as AliExpress staging a Singles’ Day livestream shopping event in London. • The UK market already has the audience conditions for live commerce: high use of video platforms, heavy social usage among younger adults, and broad familiarity with interactive shopping formats. Live shopping also suits UK categories where consumers want to see the product in use, ask questions, compare options, or respond to timed offers. For retailers, it offers a way to combine demonstration, urgency, and conversion more effectively than static social ads. • Live shopping should become more routine in the UK rather than exceptional. Expect a wider spread from beauty into home, appliances, collectibles, fashion drops, and selected grocery or seasonal campaigns. The likely next step is a more programmed approach: recurring LIVE calendars, event-led launches, and hybrid formats that connect livestreams with pop-ups, studio content, or limited-edition drops. 3. Turn creators into a sales channel, not just a media channel • In the UK, creators are becoming part of the selling infrastructure. M&S has explicitly built its TikTok Shop approach around creator-led tutorials, reviews, styling content, and shoppable posts, enabling creators to make selected products instantly purchasable. Recent UK reporting also shows retailers using influencer collaborations to move product quickly, including Sainsbury’s Tu campaign activity and small brands such as L’ERA using livestream selling as a direct revenue engine. • The driver is where attention and trust sit in the UK social environment. Ofcom’s 2025 research shows TikTok is the main social app for many 16–24-year-olds, and adults aged 25–34 are among the most active users in posting, sharing, and engaging on social platforms. Ofcom also notes that younger users are much more likely to follow celebrities or influencers, while many users follow brands on social media. In that setting, creators are not only awareness partners; they are now part of product discovery, explanation, and conversion. • UK brands are likely to move from occasional influencer campaigns to wider creator portfolios that cover affiliate selling, reviews, demonstrations, and launch support. That should help social commerce scale, but it will also force more discipline around brand control, pricing, disclosure, and creator selection, especially for established retailers that cannot rely on trend-chasing alone. 4. Bring mainstream retailers and local sellers into the same social commerce system • UK social commerce is no longer limited to digital-native sellers. It is now attracting both established chains and local businesses. TikTok Shop says it has more than 200,000 UK SMBs on the platform and has launched a “Shop Local” support scheme for British small businesses, while Black Friday activity and recent UK coverage show mainstream names such as M&S, Sainsbury’s, Samsung, Clarks, and John Lewis entering or expanding on the channel. • The driver is searching for growth without relying only on store traffic. Social commerce offers UK sellers national reach, access to new audiences, and lower barriers to entry than building demand from scratch on owned channels. But as adoption broadens, operational issues become more important. BRC commentary has warned that the rise of social retail also brings fraud risks, while Reuters reported that Royal Mail is partnering with TikTok Shop to give UK sellers broader delivery access. That combination shows the model is moving from pure experimentation to operational build-out. • Competitive intensity should increase as more established UK retailers, challenger brands, and local sellers use the same platforms. The winners are likely to be those that combine creator-led discovery with dependable fulfilment, returns handling, moderation, and fraud controls. In other words, UK social commerce will keep expanding, but the advantage will shift from simply being present on the platform to running the channel with retail discipline. Competitive Landscape Over the next 2–4 years, the UK market is likely to become more crowded and more operationally demanding. More retailers will enter, but the advantage will depend on creator management, live shopping execution, fulfilment, returns, and trust controls rather than early entry alone. The competitive gap between discovery platforms and transaction platforms should narrow, but TikTok Shop currently has the strongest position in the UK in-app commerce. The next phase is likely to bring more hybrid models where large retailers combine social storefronts, creators, logistics partnerships, and AI-led discovery. Current State of the Market • The UK social commerce market is becoming more competitive, but it is not balanced across platforms. TikTok Shop is the main transaction-led player because it combines discovery, creator content, live shopping, and checkout into a single flow. In contrast, Meta, YouTube, and Pinterest still matter strongly for discovery and traffic, given their broad reach in the UK, but the most visible recent UK moves in direct in-platform commerce have come from TikTok Shop. • Competitive intensity is rising because social commerce is no longer limited to digital-native sellers. UK retail bodies are already framing social retail as a meaningful route to demand capture, especially as store footfall weakens and retailers look for additional channels beyond stores and their own websites. Key Players and New Entrants • Key players now include TikTok Shop, major retailers, and a large small-business base. Recent UK examples include M&S, Sainsbury’s, Samsung, Clarks, QVC, and a growing pool of independent sellers using creator-led and live-shopping formats. M&S’s own launch shows how established retailers are using creators, shoppable posts, and live demos to compete inside the platform rather than only advertise on it. • New entrants are broadening the field. John Lewis has begun trialling TikTok Shop as part of a wider push to reach younger shoppers, while AliExpress has used livestreaming in London to test China-style live shopping with UK audiences. Recent Launches, Mergers, and Acquisitions • Recent competitive moves have been shaped more by launches and partnerships than by major UK social-commerce M&A. The clearest developments are M&S joining TikTok Shop, John Lewis entering trial activity, and TikTok Shop partnering with Royal Mail to strengthen delivery access for UK sellers. • Based on recent reported activity, the market is being reorganised through platform-retailer-logistics alliances, not consolidation deals. That matters because fulfillment, creator supply, and platform visibility are becoming part of competition, not just merchandising. This report provides a detailed data-centric analysis of the social commerce sector in United Kingdom, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in United Kingdom. Below is a summary of key market segments: United Kingdom Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 United Kingdom Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • United Kingdom Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • United Kingdom Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • United Kingdom Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • United Kingdom Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • United Kingdom Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • United Kingdom Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • United Kingdom Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • United Kingdom Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • United Kingdom Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in United Kingdom: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring United Kingdom’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in United Kingdom. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. United Kingdom Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 United Kingdom Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 United Kingdom Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. United Kingdom Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 United Kingdom Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 United Kingdom Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 United Kingdom Social Commerce Market Share Analysis by Key Players 4. United Kingdom Social Commerce Market Size and Forecast by Location 4.1 United Kingdom Social Commerce Market Share by Location (%), 2022-2031 4.2 United Kingdom Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 United Kingdom Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. United Kingdom Social Commerce Market Size and Forecast by Product Categories 5.1 United Kingdom Social Commerce Market Share by Product Categories (%), 2025 5.2 United Kingdom Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 United Kingdom Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 United Kingdom Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 United Kingdom Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 United Kingdom Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 United Kingdom Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 United Kingdom Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. United Kingdom Social Commerce Market Size and Forecast by End Use Segment 6.1 United Kingdom Social Commerce Market Share by End Use Segment (%), 2025 6.2 United Kingdom Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 United Kingdom Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 United Kingdom Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. United Kingdom Social Commerce Market Size and Forecast by End Use Device 7.1 United Kingdom Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 United Kingdom Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 United Kingdom Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. United Kingdom Social Commerce Market Size and Forecast by Cities 8.1 United Kingdom Social Commerce Market Share by Cities (%), 2025 8.2 United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. United Kingdom Social Commerce Market Size and Forecast by Payment Method 9.1 United Kingdom Social Commerce Market Share by Payment Method (%), 2025 9.2 United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. United Kingdom Social Commerce Market Size and Forecast by Platforms 10.1 United Kingdom Social Commerce Market Share by Platforms Method (%), 2025 10.2 United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. United Kingdom Social Commerce Market Size and Forecast by Contents 11.1 United Kingdom Social Commerce Market Share by Contents (%), 2025 11.2 United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. United Kingdom Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 United Kingdom Social Commerce by Spend Share by Age Group, 2025 12.2 United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 United Kingdom Social Commerce Share by Income Level, 2025 12.7 United Kingdom Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: United Kingdom Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: United Kingdom Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: United Kingdom Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: United Kingdom Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: United Kingdom Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: United Kingdom Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: United Kingdom Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: United Kingdom Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: United Kingdom Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: United Kingdom Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: United Kingdom Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: United Kingdom Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: United Kingdom Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: United Kingdom Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: United Kingdom Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: United Kingdom Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: United Kingdom Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: United Kingdom Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: United Kingdom Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: United Kingdom Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: United Kingdom Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: United Kingdom Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: United Kingdom Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: United Kingdom Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: United Kingdom Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: United Kingdom Social Commerce Market Share by Location (%), 2022-2031 Figure 10: United Kingdom Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: United Kingdom Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: United Kingdom Social Commerce Market Share by Product Categories (%), 2025 Figure 13: United Kingdom Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: United Kingdom Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: United Kingdom Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: United Kingdom Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: United Kingdom Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: United Kingdom Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: United Kingdom Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: United Kingdom Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: United Kingdom Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: United Kingdom Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: United Kingdom Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: United Kingdom Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: United Kingdom Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: United Kingdom Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: United Kingdom Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: United Kingdom Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: United Kingdom Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: United Kingdom Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: United Kingdom Social Commerce Market Share by Payment Method (%), 2025 Figure 32: United Kingdom Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: United Kingdom Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: United Kingdom Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: United Kingdom Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: United Kingdom Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: United Kingdom Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: United Kingdom Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: United Kingdom Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: United Kingdom Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: United Kingdom Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: United Kingdom Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: United Kingdom Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: United Kingdom Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: United Kingdom Social Commerce Market Share by Contents (%), 2025 Figure 46: United Kingdom Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: United Kingdom Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: United Kingdom Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: United Kingdom Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: United Kingdom Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: United Kingdom Social Commerce by Share by Age Group (%), 2025 Figure 52: United Kingdom Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: United Kingdom Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: United Kingdom Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: United Kingdom Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: United Kingdom Social Commerce Share by Income Level (%), 2025 Figure 57: United Kingdom Social Commerce Share by Gender (%), 2025
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